More Ive

A colleague of mine, Sridhar Kalluri, informed me of this post on Jonathan Ive, Apple’s Senior VP of Design responsible for the iPod, iMac, all things “i” who I’ve posted about before. It’s a preprint of an article from the soon-to-be-published Ten4 magazine’s issue on British creativity.

Ive provides some insight into design that isn’t common knowledge to people unfamiliar with modern design processes. The article begins with Ive explaining that design is about problem solving:

The design we practice isn’t about self expression. I don’t want to see a designer wagging his tail in my face. I want to see a problem solved, and in a way that acknowledges its context.

When talking about how his design team addressed a specific difficulty with a stand for the latest iMac:

We try to solve very complicated problems without letting people know how complicated the problem was.

This interview from the Design Museum is also interesting, Ive identifies technology convergence when asked to name catalysts for today’s design development:

New products that replace multiple products with substantial histories is obviously exciting for us.