Neuromarketing Abuse with Super Bowl Ads

Thank god for this analysis at Mind Hacks on the brain scan analysis of the recent Super Bowl commercials. I was reading the stories on the interpretation of what the fMRI scans tells us about their subjects' reactions to the Super Bowl ads with skepticism, even though I don't know a whole lot about the neurimaging field. Mind Hacks confirms my suspicions that the work was bad science and not to be given any heed. Neuromarketing takes on a scar with this snake oil abuse--hopefully future uses won't abuse and misuse the data so badly.