I’m trying out this easy-to-create-website service called Squidoo (created by Seth Godin, business writer guru). They call their modular webpages “lenses,” and lenses are supposed to be on a specific topic of expertise of the lens creator. Here’s how they describe themselves:
We have built an online platform that makes it easy for anyone to build lenses on topics they are passionate about. These lenses help you find a unique, human perspective on things that interest you... fast. Not only can Lensmasters spread their ideas, get recognized for their expertise, and send more traffic to their Web sites and blogs—they could also earn royalties.
The concept is that you can easily create a page on a specific topic that contains several modules consisting of links, text, photos and several other preformatted entries. My lens is on hearing aids, but my lens is pretty green since I just created it a few days ago. To see more established and interesting lenses, check out these on Arrested Development, Trader Joe's, and Frequent Fliers.
I'm curious to see how much traffic I get on this and whether it shows up on Google when people search on hearing aids. It's so easy to create a page, not much is lost if it doesn't turn out to be useful.